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AgriCommunication Program

Value

Applicants may apply for funding up to 70% of total eligible costs.

Description

The AgriCommunication Initiative aims to better connect Canadians with Canada’s food system. As part of this Initiative, AAFC will provide funding under the AgriCommunication Program, of up to $8 million over 3 years, to help strengthen public trust through projects that promote consumer awareness of Canadian agriculture.

Eligible Applicants

Eligible applicants under the AgriCommunication Program are not-for-profit organizations that operate nationally in Canada. They may include:

  • associations
  • Indigenous groups

The program will also support activities undertaken by national domestic agricultural fairs and exhibitions which have broad agriculture awareness activities, which will help strengthen public trust about the origin of the food they eat and how it is produced. Eligible applicants must be legal entities capable of entering into legally binding agreements.

Eligible Expenses

Eligible project costs will normally be shared between AAFC and you as follows:

  • a maximum of 70% AAFC and a minimum of 30% Applicant
  • A more favourable cost-share may be applied for underrepresented groups within the agricultural sector, with AAFC covering 85% and the recipients covering 15%.

Eligible Costs:

  • Salaries and benefits
  • Contracted Services
  • Travel
  • Capital Expenditures
  • Other Direct Project Costs
  • Administration

Deadline Date

  Applications will be accepted on an ongoing basis until September 30, 2023 or until otherwise announced by the program, or until funding has been fully committed. The program ends March 31, 2024.
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