DOWNLOAD NOW! 5 Grant Gotchas

There is grant money waiting for YOU! BUT if you step in a “grant trap,” your application is a NO! Learn the FIVE most common errors to AVOID in government grants! Get the 5 Grant Gotchas now to save you countless hours.

  • This field is for validation purposes and should be left unchanged.

Alberta Digital Traction Pilot Program│Alberta Innovates


Up to $50,000


Alberta Digital Traction is a funding program of up to $50,000 for small-and medium-sized Alberta enterprises (SMEs) that have software development at the core of one or more of their products and/or services.

Eligible Applicants

The program is a good fit for high potential, scaling, digital Alberta SMEs that have:

  • an existing relationship with an approved Alberta-based entrepreneur program or a Technology Development Advisor (See the program guide for more information),
  • a digital innovation that offers a significant competitive advantage over existing solutions,
  • a minimum viable product to test,
  • a technology that could scale up in one to two years, if successful, and
  • customer acquisition targets and strategy for the next three years.

Eligible Expenses

With the guidance of an Alberta-based entrepreneur program’s business coach or a Technology Development Advisor, eligible applicants can apply for up to $50,000 paid directly to the applicant.

Funding will cover eligible expenses required to complete up to three milestones to demonstrate traction. The applicant pays a minimum 25 percent cash contribution of the total eligible project costs.

Eligible project activities included in a milestone may include:

  • Customer and/or client discovery;
  • Digital market assessment and segmentation analysis;
  • Data-driven, online market assessment testing;
  • Product development based on client feedback;
  • Advanced market assessment or segmentation analysis; or
  • Advanced sales and/or marketing strategies.

Deadline Date

  The next round will launch mid April 2022.


Contact Name: Tracey Kelly Business Partner - Entrepreneurial Investments, Regional Innovation, Alberta Innovates

Phone Number: 403-210-5320

E-mail Address:


Industry: Software/Technology, Location: Alberta ,
Go to Top