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Cooperative Investment Fund – Events and Festivals │ Travel Alberta


up to $100,000.


Investments will focus on reigniting existing events and activating new events that drive overnight visitation. This fund provides up to $100,000 in a non-matching partner investment. Additional funding available on a case-by-case basis.


  • Events and festivals that are two or more days in length and target overnight visitation
  • Events and festivals that charge an admission fee
  • Events and festivals which showcase collaboration with other Alberta tourism partners

Eligible Applicants

  • Private sector Alberta based tourism businesses, Indigenous businesses, not-for-profit organizations and municipalities with a focus on tourism
  • All events or festivals must have an active ATIS account and associated listing
  • Non-municipal partners must have been in operation for a minimum of three (3) years

Eligible Expenses

  • Logistical and production cost
    • Performers, artists and artisans fees
    • Rental of security barriers, toilets, tents, lighting, sound equipment, venue
    • Permits and insurance
    • Hiring of a production company
    • Costs associated with climate action initiatives for the festival
  • Promotional support
    • Targeted online ads as part of an integrated, multi-faceted marketing campaign
    • Creative development and agency support
    • Radio/tv/print advertising that presents a unified tourism message
    • Social strategy and implementation (including costs related to contracted community management)
    • Media and public relations
    • Content development including photography, video and written content (shot list must be included with the application)
    • Website development and/or E-commerce platforms

Deadline Date

  February 6 - March 6, 2023.
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