Value
up to $100,000.Description
Investments will focus on reigniting existing events and activating new events that drive overnight visitation. This fund provides up to $100,000 in a non-matching partner investment. Additional funding available on a case-by-case basis.
Priorities:
- Events and festivals that are two or more days in length and target overnight visitation
- Events and festivals that charge an admission fee
- Events and festivals which showcase collaboration with other Alberta tourism partners
Eligible Applicants
- Private sector Alberta based tourism businesses, Indigenous businesses, not-for-profit organizations and municipalities with a focus on tourism
- All events or festivals must have an active ATIS account and associated listing
- Non-municipal partners must have been in operation for a minimum of three (3) years
Eligible Expenses
- Logistical and production cost
- Performers, artists and artisans fees
- Rental of security barriers, toilets, tents, lighting, sound equipment, venue
- Permits and insurance
- Hiring of a production company
- Costs associated with climate action initiatives for the festival
- Promotional support
- Targeted online ads as part of an integrated, multi-faceted marketing campaign
- Creative development and agency support
- Radio/tv/print advertising that presents a unified tourism message
- Social strategy and implementation (including costs related to contracted community management)
- Media and public relations
- Content development including photography, video and written content (shot list must be included with the application)
- Website development and/or E-commerce platforms