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Alberta Business Grants Ltd.

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Cooperative Investment Fund – Rural Development and Promotion │ Travel Alberta:

October 13, 2023

Value

up to $100,000.

Description

Supports tourism organizations in destination development and promotion initiatives.

Priorities:

  • Foster community alignment around a shared vision for tourism
  • Support regional promotional strategies aimed at growing visitation and driving cash flow to tourism businesses
  • Assist in organizing different types of events like cultural festivals, business conferences, and big sport events to make sure the local economy benefits in various ways and keeps growing steadily

Eligible Applicants

• Municipalities, destination marketing/management organizations, not-for-profits, chambers of commerce, and industry associations with a focus and/or mandate in tourism development and promotion
• Non-municipal partners must have been in operation for a minimum of three years

Eligible Expenses

Destination Promotion

  • Targeted online ads as part of an integrated, multi-faceted marketing campaign
  • Creative development + agency support
  • Radio/tv/print advertising that presents a unified tourism message
  • Social strategy and implementation (including costs related to contracted community management)
  • Media and public relations
  • Content development including photography, video and written content (shot list must be included with the application)

Destination Development:

  • Attraction of business events
  • Destination planning and research aimed at growing the visitor economy
  • Workforce development including educational seminars and building destination capacity
  • Destination animation programming available to visitors on a regular, scheduled basis (daily, weekly, monthly) and demonstrate how it is designed for long term availability
  • Membership fees (i.e. TIAA)

Deadline Date

The application period for rural development and promotion fund is now closed. Applications for this fund will reopen in early 2024.

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There is grant money waiting for YOU! BUT if you step in a “grant trap,” your application is a NO! Learn the FIVE most common errors to AVOID in government grants! Get the 5 Grant Gotchas now to save you countless hours.

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