ValueThe maximum grant an applicant can receive is $250,000 per project.
The Market Assurance Program supports Alberta’s livestock, crop and apiculture industries to help meet health, biosecurity, traceability, surveillance and livestock welfare related assurance requirements needed by markets.
The program supports value chains with access to technical, compliance and market expertise, and technologies needed to implement assurance requirements and processes that provide confidence in the health, biosecurity, traceability, surveillance and welfare related attributes of Alberta’s livestock, crop and bee products. The program is focused on reducing risks associated with these types of assurance related market interruptions.
The following entities are eligible to apply under this program:
- Industry organizations
- Primary producers
- Indian bands
- Métis settlements
When developing the project, an eligible applicant under this program is encouraged to collaborate with all parties along the value chain that can contribute to meeting the market assurance requirements.
The following activities may be included in an application under this program:
- Purchase of, or modifications to, operational systems, technologies, processes and controls needed to comply with the market requirements related to providing assurance for plant, livestock and bee health, biosecurity, traceability or livestock welfare;
- Access to expertise for the development of crop, livestock and bee health, biosecurity, traceability or livestock welfare assurance protocols needed to maintain market access, or gain access to a new or emerging market;
- Initial or incremental implementation of third party independent assurance systems for crop, livestock and bee health, biosecurity, traceability or livestock welfare required by a new or emerging market; and
- Surveillance related to supporting assurance for market opportunities.
Deadline DateNot accepting applications. Intake period: November 2 to December 6, 2021.
Contact Name: Tanya Warren (plants and bees); Michelle Follensbee (livestock); General Program email
Phone Number: 780-643-9486; 780-644-3072