Market Assurance Program

Value

The maximum grant an applicant can receive is $250,000 per project.

Description

The Market Assurance Program supports Alberta’s livestock, crop and apiculture industries to help meet health, biosecurity, traceability, surveillance and livestock welfare related assurance requirements needed by markets.

The program supports value chains with access to technical, compliance and market expertise, and technologies needed to implement assurance requirements and processes that provide confidence in the health, biosecurity, traceability, surveillance and welfare related attributes of Alberta’s livestock, crop and bee products. The program is focused on reducing risks associated with these types of assurance related market interruptions.

Eligible Applicants

The following entities are eligible to apply under this program:

Industry organizations
Agri-processors
Primary producers
Indian bands
Métis settlements

When developing the project, an eligible applicant under this program is encouraged to collaborate with all parties along the value chain that can contribute to meeting the market assurance requirements.

Eligible Expenses

The following activities may be included in an application under this program:

Purchase of, or modifications to, operational systems, technologies, processes and controls needed to comply with the market requirements related to providing assurance for plant, livestock and bee health, biosecurity, traceability or livestock welfare;
Access to expertise for the development of crop, livestock and bee health, biosecurity, traceability or livestock welfare assurance protocols needed to maintain market access, or gain access to a new or emerging market;
Initial or incremental implementation of third party independent assurance systems for crop, livestock and bee health, biosecurity, traceability or livestock welfare required by a new or emerging market; and
Surveillance related to supporting assurance for market opportunities.