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Partnership Marketing | Travel Alberta

Value

Varies

Description

Investment will support partnership marketing activities that aim to RESTART Alberta visitation, inspires pride of place, responsible travel and drives cash flow to tourism businesses.

Eligible Applicants

Alberta-based tourism industry operators.

Please Contact your Experience Development Manager are available here to learn more.

Eligible Expenses

  • Targeted online ads as part of an integrated, multi-faceted marketing campaign
  • Design and development of ads
  • Creative Development
  • Agency Support
  • Radio/TV/Print advertising that presents a unified tourism message Social strategy and implementation (including costs related to contracted community management)
  • Media and Public Relations
  • Content Development including website redevelopment; photography and video and written content
  • E-commerce platforms

Considerations for partnership marketing investment:

  • Partnership marketing investment requires marketing activation between 2 or more Alberta based tourism partners. Marketing activities should demonstrate collaboration between the partners such as a partnered package, a single call to action, or a creative concept that unifies the partners
  • Marketing focus in local markets and visiting friends and relatives will be eligible for investment as we restart the visitor economy
  • Preference given to integrated marketing campaigns (digital and traditional media)
  • Digital conversion an asset to drive real time sales in-destination

Deadline Date

  Summer: June 1-30, 2020; Fall/Winter: September 1-30, 2020
Industry: Tourism, Location: Alberta ,
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