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Partnership Marketing | Travel Alberta




Investment will support partnership marketing activities that aim to RESTART Alberta visitation, inspires pride of place, responsible travel and drives cash flow to tourism businesses.

Eligible Applicants

Alberta-based tourism industry operators.

Please Contact your Experience Development Manager are available here to learn more.

Eligible Expenses

  • Targeted online ads as part of an integrated, multi-faceted marketing campaign
  • Design and development of ads
  • Creative Development
  • Agency Support
  • Radio/TV/Print advertising that presents a unified tourism message Social strategy and implementation (including costs related to contracted community management)
  • Media and Public Relations
  • Content Development including website redevelopment; photography and video and written content
  • E-commerce platforms

Considerations for partnership marketing investment:

  • Partnership marketing investment requires marketing activation between 2 or more Alberta based tourism partners. Marketing activities should demonstrate collaboration between the partners such as a partnered package, a single call to action, or a creative concept that unifies the partners
  • Marketing focus in local markets and visiting friends and relatives will be eligible for investment as we restart the visitor economy
  • Preference given to integrated marketing campaigns (digital and traditional media)
  • Digital conversion an asset to drive real time sales in-destination

Deadline Date

  Summer: June 1-30, 2020; Fall/Winter: September 1-30, 2020
Industry: Tourism, Location: Alberta ,
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