Partnership Marketing | Travel Alberta

Eligible Expenses

• Targeted online ads as part of an integrated, multi-faceted marketing campaign
• Design and development of ads
• Creative Development
• Agency Support
• Radio/TV/Print advertising that presents a unified tourism message Social strategy and implementation (including costs related to contracted community management)
• Media and Public Relations
• Content Development including website redevelopment; photography and video and written content
• E-commerce platforms

Considerations for partnership marketing investment:

• Partnership marketing investment requires marketing activation between 2 or more Alberta based tourism partners. Marketing activities should demonstrate collaboration between the partners such as a partnered package, a single call to action, or a creative concept that unifies the partners
• Marketing focus in local markets and visiting friends and relatives will be eligible for investment as we restart the visitor economy
• Preference given to integrated marketing campaigns (digital and traditional media)
• Digital conversion an asset to drive real time sales in-destination