ATB Financial has always been known as a strong community partner, but in recent years we’ve been working hard to maximize our impact. We proactively look for opportunities to help strengthen communities by making it our business to know what is important to the communities where we work and live, and ensuring our support has a measurable positive impact for Albertans.
Donations are financial contributions to a charitable organization based on the benefit to the community over recognition, and without expectation of a return on investment. ATB Financial supports organizations, charities and causes that keep Alberta strong
Sponsorships are strategic business partnerships negotiated with an event or organization to help build goodwill and grow brand recognition. ATB Financial sponsors events primarily for marketing purposes. While the activity may support a charitable cause, ATB receives negotiated recognition (ex. signage, media coverage, advertising, customer hosting)
