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Zero-Emission Vehicle Awareness Initiative


Total funding from all levels of government (e.g. federal, provincial/territorial and/or municipal) cannot exceed 75% of the total project costs, unless the proponent is an Indigenous owned business or community, not for profit organization, a provincial, territorial or municipal government or their department or agency, in which case the stacking limit is 100% of project costs.


The Zero Emission Vehicle Awareness Initiative (ZEVAI) supports projects that aim to increase awareness, knowledge and public confidence in zero-emission vehicles (ZEV) and public charging and refueling infrastructure. The ZEVAI helps fund outreach, education, and capacity-building activities, ultimately enabling greater adoption of ZEVs by Canadians in all regions of the country.

Eligible Applicants

  • for-profit organizations
  • not-for-profit organizations
  • provincial, territorial, regional or municipal governments or their departments or agencies
  • Indigenous organization or registered Indigenous business or community

Eligible Expenses

Light-duty vehicle stream
Supports projects that aim to address awareness and knowledge gaps among Canadians on light-duty ZEVs, ZEV technologies, and battery-powered micro-mobility solutions.
Status: Call for project proposals closed August 18, 2022.

Medium- and heavy-duty vehicle stream
Gauged the interest and readiness levels of projects that would advance knowledge, awareness, and confidence in zero emission or lower carbon medium- and heavy-duty vehicles.
Status: Call for Proposals open until March 13, 2023.

Deadline Date

  Open and closes.
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