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Zero-Emission Vehicle Awareness Initiative


The maximum amount payable by the program can be up to 75% of total project costs.


The Zero Emission Vehicles Awareness Initiative (ZEVAI) is looking to fund new and innovative projects that aim to address awareness and knowledge gaps among Canadians on light-duty ZEVs and ZEV technologies, including battery electric (BEV), plug-in hybrid (PHEV), and hydrogen fuel cell electric vehicles. This stream is also open to battery-powered micro-mobility solutions (i.e., small, lightweight vehicles operating at low speeds, including scooters, e-bikes, and cargo e-bikes). A separate call out for medium- and heavy-duty vehicles will follow at a later time.

Eligible Applicants

Individuals and legal entities validly incorporated or registered in Canada including not-for-profit and for-profit organizations such as:

  • Electricity or gas utilities
  • Companies
  • Industry associations
  • Research associations
  • Standards organizations
  • Indigenous and community groups
  • Academic institutions
  • Provincial, territorial, regional or municipal governments or their departments or agencies where applicable

International legal entities validly incorporated or registered abroad including for-profit and not-for-profit organizations such as:

  • Companies
  • Industry associations
  • Research associations
  • Standards organizations
  • Academic institutions.

Eligible Expenses

Proposed projects could include, but are not limited to, the following activities:

  • Developing and implementing a novel targeted outreach (e.g. MURB residents, new Canadians) and awareness campaign
  • Establishing a web-based resource and information portal
  • Implementing a test drive and trial program (e.g. ride-and-drive events in underserved areas)
  • Establishing and operating showcase facilities including mobile showcases that display ZEVs and charging infrastructure
  • Implementing an national or regional electric vehicle mentorship or ambassador program
  • Undertaking actions to increase workplace charging awareness among employees across multiple companies
  • Undertaking actions to increase physical and online visibility of charging infrastructure
  • Increasing knowledge of EV charging options and technologies among potential end-users such as commercial fleets
  • Developing curriculum and/or training material for a target audience such as truck drivers or auto dealers
  • Developing best practices guides and educational tools to support targeted audiences or for all Canadians (national scale)
  • A series of in person (if and when permitted by local health authorities) and virtual meetings, presentations, technology demonstrations or other events (with remote attendance options)

Deadline Date

  August 18, 2022
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