Content Development Investment | Travel Alberta

Value: Up to 50% leveraged investment by Travel Alberta. Driving visitation during need periods and need regions in the province is a focus for this investment.


Content Development Investment supports the growth of Alberta’s tourism industry by investing in Alberta industry-led marketing initiatives to increase a businesses marketing capacity, resulting in increased tourism revenues. The goal of content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing plan.


Alberta-based tourism organizations registered in the province are eligible to apply for funding to develop compelling assets that support marketing initiatives.

Individual tourism businesses with annual marketing budgets of less than $10,000 may qualify for funding without partners. Organizations that have an annual marketing budget of $10,000 or more are required to apply for funding as a marketing partnership with a minimum of one additional tourism partner.

Eligible Expenses:

Experience-based photographs and/or video

Design and development of a consumer facing website or partnered website landing page based on need

Description of regional experiences or experience available from tourism businesses for use in print and online

Deadline: January 31, 2018. Applications must be submitted a minimum of two weeks prior to the start date of any marketing activities.

Contact: Christopher Smith | 780-784-0073 |


By | 2018-08-07T02:14:43+00:00 August 2nd, 2018|Categories: Grants|0 Comments

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