The Buy BC Partnership Program is one of the key elements of the enhanced Buy BC Program, and is administered on behalf of the British Columbia (B.C.) Ministry of Agriculture by the Investment Agriculture Foundation of British Columbia (IAF). The Program includes a licensing component and a cost-shared funding component. It is designed to increase the competitiveness of B.C.’s agri-food and seafood industry in the domestic market by supporting local marketing efforts in complement with a Buy BC brand.