Albertans are innovative. While the ESB Program offers over 60 technologies (ESB’s Eligible Measure List), the efficiency world is always evolving, improving, and coming up with new ideas and products. ETP offers a new pathway for Alberta businesses to propose effective, commercially viable technologies not currently supported through ESB, that could offer high return on investment. Successful proposals will receive funding to support project implementation and will help expand ERA’s understanding of the technology’s performance, market potential, and how it could be best supported in future initiatives.