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Product and Market Development Program │Government of Prince Edward Island

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Value

Varies

Description

The Product and Market Development Program is designed to expand domestic and international  competitiveness by supporting small and medium-sized agricultural producers, agri-businesses and agri- processors to expand their product base or markets through value-added and agri-food processing projects and market development activities on PEI and through intra-jurisdictional projects.

Eligible Applicants

Eligible Recipients:

  • Mi’kmaq First Nations and other Indigenous groups;
  • Agricultural producers;
  • Small to medium-sized agri-businesses;
  • Small to medium-sized agri-processors;
  • Agriculture industry organizations, clubs, and associations; and
  • Others may be considered upon request.

Eligible Expenses

Eligible Activities/Expenses:

  • Purchase of machinery and equipment;
  • Attending (but not exhibiting at) a trade show once for a new market;
  • Exploring new or emerging markets;
  • Investigative travel to new or emerging markets;
  • Incoming buyer missions of new buyers from export markets for the purpose of gathering market intelligence;
  • Research for the purpose of exploring new and emerging markets;
  • Feasibility studies related to delivery of products;
  • Translation and legal consultation related to marketing a product in a new market;
  • Consulting or business coaching on applied market research and value chain development;
  • Hands-on mentoring and training to understand the logistics of delivery of PEI products from the farm gate to the market;
  • Commercialization and adoption of new products, technologies, practices or processes;
  • Marketing plan development activities;
  • Consulting services which analyze new and emerging market trends and opportunities; domestically and/or abroad;
  • Development of new products including:
    • Professional services;
    • Process development;
    • Recipe development (i.e., food trials, testing and consultant fees);
    • Purchase of equipment to process, package, and label (including nutritional labelling) a new product;
    • Design and first printing of packaging;
    • Brand development;
    • Focus groups for purposes of developing project attributes;
    • Analytical and quality testing;
    • Travel and transportation costs; and
    • Design and first printing of promotional materials.

Deadline Date

Ongoing. Please click the link indicated below for update.

Contact

Contact Name: PEI Department of Agriculture

Phone Number: (902) 368-4880

E-mail Address: PMD@gov.pe.ca

Website: https://www.princeedwardisland.ca/en/information/agriculture/product-and-market-development-program

Industry:

Agriculture

Location:

PEI

Tags:

Agri-Business, Agri-Food, Entrepreneurship, SMEs

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