Product and Market Development Program

Eligible Activities/Expenses:

• Purchase of machinery and equipment;
• Attending (but not exhibiting at) a trade show once for a new market;
• Exploring new or emerging markets;
• Investigative travel to new or emerging markets;
• Incoming buyer missions of new buyers from export markets for the purpose of gathering market intelligence;
• Research for the purpose of exploring new and emerging markets;
• Feasibility studies related to delivery of products;
• Translation and legal consultation related to marketing a product in a new market;
• Consulting or business coaching on applied market research and value chain development;
• Hands-on mentoring and training to understand the logistics of delivery of PEI products from the farm gate to the market;
• Commercialization and adoption of new products, technologies, practices or processes;
• Marketing plan development activities;
• Consulting services which analyze new and emerging market trends and opportunities; domestically and/or abroad;
• Development of new products including:
  • Professional services;
  • Process development;
  • Recipe development (i.e., food trials, testing and consultant fees);
  • Purchase of equipment to process, package, and label (including nutritional labelling) a new product;
  • Design and first printing of packaging;
  • Brand development;
  • Focus groups for purposes of developing project attributes;
  • Analytical and quality testing;
  • Travel and transportation costs; and
  • Design and first printing of promotional materials.