The goals of the program are to:
- Provide the resources necessary to strengthen the tourism industry by developing skills and increasing business knowledge of tourism operators;
- Provide opportunities for NWT tourism business operators to learn and benefit from more experienced tourism operators/professionals;
- Enhance the strength of the tourism industry over the long term by providing resources and opportunities for NWT tourism businesses to learn from experienced professionals; and
- Facilitate knowledge transfer from more experienced professionals to new/younger entrepreneurs.