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Cooperative Investment Fund – Rural Development and Promotion │ Travel Alberta:

October 13, 2023

Value

up to $150,000

Description

Supports tourism organizations in destination development and promotion initiatives.

Priorities:

  • Foster community alignment around a shared vision for tourism
  • Support regional promotional strategies aimed at growing visitation and driving cash flow to tourism businesses
  • Assist in organizing different types of events like cultural festivals, business conferences, and big sport events to make sure the local economy benefits in various ways and keeps growing steadily

Eligible Applicants

Your business must fit into at least one of the following categories:

  • Destination marketing/management organization.
  • Municipalities, chambers of commerce, and not-for-profits with a focus on tourism.
  • Industry associations with a focus/mandate in tourism development and promotion.

Eligible Expenses

Destination Promotion

  • Targeted online ads as part of an integrated, multi-faceted marketing campaign
  • Creative development + agency support
  • Radio/tv/print advertising that presents a unified tourism message
  • Social strategy and implementation (including costs related to contracted community management)
  • Media and public relations
  • Content development including photography, video and written content (shot list must be included with the application)

 

Destination Development:

  • Attraction of business events
  • Destination planning and research aimed at growing the visitor economy
  • Workforce development including educational seminars and building destination capacity
  • Destination animation programming available to visitors on a regular, scheduled basis (daily, weekly, monthly) and demonstrate how it is designed for long term availability
  • Membership fees (i.e. TIAA)

Deadline Date

The application period for Rural Development and Promotion fund is now closed.

Contact

Contact Name: Travel Alberta

E-mail Address: (403) 648 1000

Website: https://industry.travelalberta.com/development/tourism-investment-programs/rural-development-and-promotion-fund

Industry:

Arts and Culture, Municipalities, Non-Profit

Location:

Alberta

Tags:

ABmunis

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