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Rural Development & Promotion Fund | Travel Alberta

November 8, 2024

Value

Organizations can receive between $50,000 and $150,000 from Travel Alberta.

Description

Grow tourism in your community through development and promotion initiatives.

Project priorities:

  • Foster community alignment around a shared vision for tourism
  • Support regional promotional strategies aimed at growing visitation and driving cash flow to tourism businesses
  • Support tourism sustainability strategies within Alberta
  • Projects must take place between April 1, 2025, and March 31, 2026

Eligible Applicants

Your business must fit into at least one of the following categories:

• Alberta-based destination organizations in rural areas
• Municipalities, chambers of commerce, industry associations, or not-for-profits with a focus on tourism

Note: Non-municipal partners must have been in operation for a minimum of three years

Eligible Expenses

Destination Promotion

  • Targeted online ads as part of an integrated, multi-faceted marketing campaign 
  • Creative development and agency support 
  • Radio/tv/print advertising that presents a unified tourism message 
  • Social strategy and implementation (including costs related to contracted community management) 
  • Media and public relations 
  • Content development including photography, video and written content (shot list must be included with application)

 

Destination Development

  • Attraction of business events 
  • Destination planning and research aimed at growing the visitor economy 
  • Workforce development including educational seminars and building destination capacity 
  • Destination programming that is available to visitors on a regular, scheduled basis (daily, weekly, monthly) and is designed for long-term sustainability
  • Tourism membership fees (i.e. Indigenous Tourism Alberta and Tourism Industry Association of Alberta) 

Deadline Date

October 17, 2024 to November 8, 2024 at 4:00 pm MT

Contact

Contact Name: Lisa Lima West, Country & Central Prairies (Destination Development Manager)

E-mail Address: lisa.lima@travelalberta.com

Website: https://industry.travelalberta.com/programs-and-services/apply-for-grants/rural-development-and-promotion-fund

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Contact Alberta Business Grants right now.

Download Now! Five Grant Gotchas

There is grant money waiting for YOU! BUT if you step in a “grant trap,” your application is a NO! Learn the FIVE most common errors to AVOID in government grants! Get the 5 Grant Gotchas now to save you countless hours.

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