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The Canada Pavilion Program aims to make trade show participation easier for Canadian companies at the world’s premier food and beverage events “where the world shops”.
All Canadian companies may apply. Emphasis will be placed on first-time exhibitors, new to market exhibitors, and companies with innovative products. Priority will be given to Small and Medium Sized Enterprises (SMEs).
SMEs are defined as: Small (1-249 employees) and Medium (250-500 employees) sized companies (incorporated legal entity) that generate annual net revenue of less than CAD$50 million (declared in Canada).
Official agents, brokers and representatives are eligible to represent the interest of Canadian companies and products at Flagship events with conditions.
Exhibitor displays must conform to Canadian product requirements in that the majority of items displayed are Product of Canada or Made in Canada.
Program funding is used to offset the direct cost of exhibiting (booth prices). Agriculture and Agri-Food Canada (AAFC) will no longer provide separate funding to exhibitors for individual elements around Flagship events (travel, hotel, per diem and booth costs). However, under the program booth prices will be offset at such a level to comfortably allow participants to individualize their travel and accommodation needs. This will maintain support and reduce the administrative burden of participating.
The Canada Pavilion Program operates on an open, multi-stage intake basis, supporting participation in various international trade shows. Applicants must first express interest by emailing aafc.mas-sam.aac@agr.gc.ca, indicating their preferred shows. A program lead will then provide further details and guide them through the registration process for specific events. Visit the official website for a list of upcoming flagship trade events and detailed application guidelines.
Contact Name: Agriculture and Food Trade Show Service
Phone Number: 613-773-2600 or 1-866-367-8506 (toll-free)
E-mail Address: aafc.mas-sam.aac@agr.gc.ca
Website: https://agriculture.canada.ca/en/international-trade/trade-show-service/canada-pavilion-program
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