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Cooperative Investment Fund – Events and Festivals │ Travel Alberta

October 13, 2023

Value

Up to $150,000 with 25% fund matching required. Additional funding available on a case-by-case basis.

Description

Reignite existing events and activate new ones that drive overnight visitation.

Priorities:

  • Events and festivals that are two or more days in length and target overnight visitation
  • Events and festivals that charge an admission fee
  • Showcase collaboration with other Alberta tourism partners

Eligible Applicants

  • Private Alberta based tourism businesses
  • Indigenous businesses
  • Not-for-profit organizations and municipalities with a focus on tourism
  • Non-municipal partners must have been in operation for a minimum of three years

Eligible Expenses

Logistical and production cost

  • Performers, artists and artisans fees
  • Rental of security barriers, toilets, tents, lighting, sound equipment, venue
  • Permits and insurance
  • Hiring of a production company
  • Costs associated with climate action initiatives for the festival

Promotional support

  • Targeted online ads as part of an integrated, multi-faceted marketing campaign
  • Creative development and agency support
  • Radio/tv/print advertising that presents a unified tourism message
  • Social strategy and implementation (including costs related to contracted community management)
  • Media and public relations
  • Content development including photography, video and written content (shot list must be included with the application)
  • Website development and/or E-commerce platforms

Deadline Date

The application period for events and festivals fund is now closed. Applications for this fund will reopen in early 2024.

Contact

Contact Name: Travel Alberta

Phone Number: 403-648-1000

Website: https://industry.travelalberta.com/development/tourism-investment-programs/events-and-festivals-fund

Industry:

Indigenous, Non-Profit, Tourism

Location:

Alberta

Tags:

Events, Festivals

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