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Events & Festivals Fund | Travel Alberta

November 8, 2024

Value

Organizations can receive between $25,000 and $150,000 from Travel Alberta.

Description

Activate events that drive overnight visitations.

Priorities:

  • Events and festivals that are two or more days in length and target overnight visitation with a focus on building an annual event
  • Events and festivals that charge an admission fee
  • Events and festivals that showcase collaboration with other Alberta tourism partners

Eligible Applicants

Your business must fit into at least one of the following categories:

• Alberta-based tourism businesses
• Indigenous tourism organizations
• Not-for-profit organizations and municipalities with a focus on tourism

Note: Non-municipal partners must have been in operation for a minimum of three years

Eligible Expenses

Logistical and production costs

  • Performers, artists and artisans fees 
  • Rental of security barriers, toilets, tents, lighting, sound equipment, venue 
  • Permits and insurance
  • Hiring of a production company 
  • Costs associated with climate action initiatives for the festival 

 

Promotional support 

  • Targeted online ads as part of an integrated, multi-faceted marketing campaign 
  • Creative development and agency support 
  • Radio/tv/print advertising that presents a unified tourism message 
  • Social strategy and implementation (including costs related to contracted community management) 
  • Media and public relations 
  • Content development including photography, video and written content (shot list must be included with the application) 
  • Website development and/or E-commerce platforms 

Deadline Date

October 17, 2024 to November 8, 2024 at 4:00 pm MT

Contact

Contact Name: Lisa Lima West, Country & Central Prairies (Destination Development Managers)

E-mail Address: lisa.lima@travelalberta.com

Website: https://industry.travelalberta.com/programs-and-services/apply-for-grants/events-and-festivals-fund

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There is grant money waiting for YOU! BUT if you step in a “grant trap,” your application is a NO! Learn the FIVE most common errors to AVOID in government grants! Get the 5 Grant Gotchas now to save you countless hours.

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