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Ministerial Initiative Proximity│MAPAQ

October 31, 2024

Value

The maximum amount of assistance per applicant for the duration of the Initiative (including the enhancement) is $50,000.

Description

To bring agricultural producers and food processors closer to consumers by developing and consolidating local marketing and agritourism initiatives that meet consumer needs. The program consists of two components:

  • Component 1 – Support for collective initiatives
    • Plan, develop or consolidate collective local marketing and agritourism initiatives.
  • Component 2 – Support for individual initiatives
    • Support the implementation of a marketing plan to develop or consolidate local marketing and agritourism initiatives.

 

Eligible Applicants

Component 1:

  • Non-profit organizations (NPOs);
  • Cooperatives;
  • Business combinations;
  • Municipal entities;
  • Indigenous communities or nations;
  • Public institutions that are committed or have committed to setting a target for purchasing Quebec food while respecting the objective of the Initiative.

Component 2:

  • Farms that meet one of the following criteria:
    • annual sales of more than $30,000 and less than $1,000,000;
    • have an annual turnover of less than $30,000 and are able to demonstrate that they expect to achieve an annual turnover of at least $30,000 36 months after the filing of their application;
  • Food processing companies that meet the following three criteria:
    • annual sales of more than $30,000 and less than $1,000,000 and that come mainly from food processing activities;
    • the main use of raw materials of Quebec origin when available;
    • no subcontracted food processing activities.
  • New businesses that are able to demonstrate that they expect to achieve at least $30,000 in sales 36 months after the application is filed.

 

Eligible Expenses

Component 1:

Eligible projects are those that meet the specific objective of Stream 1 and that meet all of the following criteria:

  • Correspond to a collective initiative;
  • Respect the maximum duration established in the project submission period;
  • Submit eligible expenses of a minimum amount of $7,000 when submitting the full application for financial assistance;
  • Target local relational or geographical marketing or agritourism;
  • Fall into one of the following categories of activities:
    • carrying out planning, diagnostics or studies;
    • organization of accompaniment, development or knowledge transfer activities;
    • canvassing or business networking;
    • development of marketing materials and tools;
    • construction, adaptation or development of a point of sale.

Component 2:

Eligible projects are those that meet the specific objective of Stream 2 and meet the following criteria:

  • Respect the maximum duration established in the project submission period;
  • Submit eligible expenses of a minimum amount of $5,000 when submitting the full application for financial assistance;
  • Are part of the implementation of a marketing plan;
  • Aim for local relational or geographical marketing and agritourism.

Deadline Date

Projects are submitted continuously until October 31, 2024, or when the available credits are exhausted, whichever comes first.

Contact

Contact Name: MAPAQ

E-mail Address: initiativeproximite2024-2026@mapaq.gouv.qc.ca

Website: https://www.mapaq.gouv.qc.ca/fr/Productions/md/programmesliste/developpementmarches/Pages/ProgrammeProximite.aspx

Industry:

Agriculture, Indigenous, Municipalities, Non-Profit

Location:

Quebec

Tags:

Agritourism, Farm Producer

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