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Asia-Pacific Market Entry Program │ Protein Industries Canada

October 15, 2025

Value

The maximum level of reimbursement from Protein Industries Canada will be 75% of total project costs.

Description

The Asia-Pacific Market Entry Program brings together Canada’s potential to be a global leader in the plant-based market and Singapore’s growing demand for a sustainable, nutritious food supply. Developed and run in partnership with Nurasa Food Tech Innovation Centre, a leading food innovation centre based in Singapore, this program is designed to help Canada’s plant-based food and ingredient companies optimize their products for launch in the Asia-Pacific market.

Eligible Applicants

Canada’s agrifood sector

Eligible Expenses

The Asia Pacific Market Entry Program has three modules available to companies, with varied costs and outcomes designed to meet Canadian companies where they are in terms of ingredient and product development and export readiness.

Module 1: Market Assessment

  • 1 month in length
  • For companies exploring their market potential in Asia
  • After completion, companies will have:
    • A recommendation regarding their ingredient’s or product’s potential in their selected market and category
    • An assessment of their unique selling proposition (USP) in Asia
    • Identified opportunities and relevant ingredient or product concepts to inform future development

Module 2: Market Assessment [Plus]

  • 2 to 3 months in length
  • For companies keen on Asia expansion and finding the best entry points
  • May involve shipping ingredients or food products to Singapore; a portion of these costs can be claimed as part of the project
  • After completion, companies will have:
    • Module 1 outputs
    • A comparative view of three markets
    • A list of key partners or customers relevant to market entry

Module 3: Launch Preparation

  • 3 to 5 months in length
  • For companies ready to fast-track their growth in Asia
  • May involve shipping ingredients or food products to Singapore; a portion of these costs can be claimed as part of the project
  • After completion, companies will have:
    • Up to two base formulations in their selected category that they can bring to customers
    • A recommendation based on consumer feedback
    • An opportunity to showcase at one Nurasa trade event

Deadline Date

The application period for the Asia-Pacific Market Entry Program closed on October 15, 2025, at 11:59 p.m. MT. The program is no longer accepting new project intakes. Please visit the official Protein Industries Canada website for any future program announcements or related opportunities.

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