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50 – 30 Challenge




The 50 – 30 Challenge is an initiative between the Government of Canada, business and diversity organizations. Together with project co-creators, many of whom have been striving to increase corporate diversity for decades, the government has developed a plan to improve access for racialized persons, people who identify as LGBTQ2, people living with disabilities, as well as First Nations, Inuit and Métis to positions of influence and leadership on corporate boards and in senior management.

Eligible Applicants

To broaden participation and to address their unique needs, the Challenge is offered in three distinct streams:

  • Large corporations
  • Small and medium-sized enterprises (SME)
  • Post-secondary institutions, not-for-profits and charities

Eligible Expenses

Organizations participating in the 50 – 30 Challenge will be offered resources to further support them in the program and help them determine their best pathway forward, such as:

  • having access to the Digital Toolkit—with tailored and industry-specific resources and advice
  • gaining connections to partners who specialize in the recruitment of diverse employees
  • attending events where partners come together to recognize corporate leaders who have championed diversity and inclusion by putting it into practice in their own organizations
  • receiving incentives in government program criteria
  • becoming a Corporate Diversity Honour Roll Member, which will grant access to government programs, supports, resources and social media promotion

Deadline Date



Contact Name: Innovation, Science and Economic Development Canada

E-mail Address:


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