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Agri-marketing Program │ Agriculture and Agri-Food Canada (AAFC)

May 30, 2025

Value

Agriculture and Agri-Food Canada (AAFC) may contribute a total up to $2 million per year or a maximum of $10 million over 5 years toward your project(s).

Description

The AgriMarketing Program is a $129.97-million program under the Sustainable Canadian Agricultural Partnership (Sustainable CAP).

The program aims to increase and diversify exports to global markets and seize market opportunities via industry-led promotional activities to differentiate Canadian products and producers, by leveraging Canada’s reputation for high-quality and safe food. The program supports a wide range of agricultural sectors, such as:

  • field crops
  • fish and seafood
  • food and beverage
  • horticulture
  • livestock

Eligible Applicants

  • Not-for-profit: Organizations that operate solely for social welfare, civic improvement, pleasure or recreation, or any other purpose except profit. This may include:
    • association of workers and/or employers
    • local community, charitable, or voluntary organization
    • sector council
    • corporation
  • Indigenous (First Nation, Inuit, Métis): A First Nation, Inuk (Inuit) or Métis individual or organization. This may include:
    • First Nations, Inuit, or Métis community
    • First Nations, Inuit, or Métis association
    • First Nations, Inuit, or Métis not-for-profit organization

Eligible Expenses

Eligible activities include:

  • industry-wide advertising and promotion, including in-store and food service promotions and product demonstrations for buyers (businesses and consumers)
  • incoming, outgoing, and exploratory missions to advance market development and trade
  • market research that aligns with the program objectives
  • technical training for buyers about Canadian products and product handling
  • trade seminars designed to inform industry representatives of specific attributes of Canadian agriculture, agri-food, fish, and seafood products
  • industry-to-industry trade advocacy
    • Activities aimed at lobbying Canadian and foreign governments are ineligible
  • participation in or attendance at signature trade shows and multilateral industry meetings and conferences
  • Indigenous-led market research, capacity building and market development (Indigenous recipients only)
  • activities involving Indigenous knowledge sharing and dissemination of Indigenous agriculture and food systems (including traditional and modern practices and knowledge) (Indigenous recipients only)

Deadline Date

Submit your application from March 21 to May 30, 2025 for the final 2 fiscal years (2026-27 and 2027-28) of the program. After May 30, applications may still be considered if enough funding remains.

Contact

Contact Name: Agriculture and Agri-Food Canada's Contact Centre

Phone Number: 1-877-246-4682

E-mail Address: aafc.agrimarketingagri-marketing.aac@agr.gc.ca

Website: https://agriculture.canada.ca/en/programs/agrimarketing

Industry:

Agriculture, Indigenous, Non-Profit

Location:

Alberta, British Colombia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Nunavut, NWT, Ontario, PEI, Quebec, Saskatchewan, Yukon

Tags:

Agri-Food, Horticulture, International Markets, Seafood Production

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