The AgriMarketing Program is a $129.97-million program under the Sustainable Canadian Agricultural Partnership (Sustainable CAP).
The program aims to increase and diversify exports to global markets and seize market opportunities via industry-led promotional activities to differentiate Canadian products and producers, by leveraging Canada’s reputation for high-quality and safe food. The program supports a wide range of agricultural sectors, such as:
- field crops
- fish and seafood
- food and beverage
- horticulture
- livestock