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Product Development Fund | Travel Alberta

November 8, 2024

Value

Organizations can receive between $75,000 and $500,000 from Travel Alberta.

Description

Develop or diversify a new or existing tourism product, experience or service.

Priorities:

  • Creates a new purchasable tourism experience within Alberta
  • Contributes to measurable job creation and economic growth
  • Diversifies the seasonality of product offering for the operation/region
  • Supports the Indigenous tourism sector
  • Supports sustainability practices within the tourism operation

Eligible Applicants

Your business must fit into at least one of the following categories:

  • Alberta-based tourism businesses
  • Indigenous tourism organizations
  • Not-for-profit organizations and/or municipalities with a focus on tourism

 

Your business must also meet the following criteria:

  • Must have a minimum six months in operation
  • Tourism offering must be available for more than 120 days per year

Eligible Expenses

  • Assets and infrastructure: Construct or purchase new tourism assets or infrastructure that support the creation of a new visitor experience or product
  • Improvements: Improve or enhance existing tourism products and experiences to attract more visitor spend
  • Sustainability: Support eco-friendly initiatives, like solar power, as part of new experience
  • Professional support: Pay for expert consultation and project management cost
  • Natural area development: Develop outdoor spaces, like trails, for better visitor experiences
  • Lease or purchase costs: Lease or buy equipment that offers new visitor activities not currently available or enhances the existing offerings and visitor experience
  • Specialized equipment for a diverse market: Invest in specialized equipment that enables your organization to cater to a broader range of people, including those with different physical abilities
  • Seasonal temporary or movable structures: Improve visitor comfort and enhance their experience  by setting up temporary structures that can be moved around during different seasons
  • Testing new experiences: Pilot and try out new experiences to see how visitors respond
  • Developing interpretive programs: Development of interpretive programs that enhance or create new tourism experiences
  • Content development: Create engaging content through photography, videos, and written materials (must provide a shot list with your application)
  • Promotional support: Website development and online sales platforms

Deadline Date

Expression of Interest: October 17, 2024 to November 8, 2024 at 4:00 pm MT

Contact

Contact Name: Yvonne Chau, Southern Rockies & Calgary (Destination Development Managers)

E-mail Address: yvonne.chau@travelalberta.com

Website: https://industry.travelalberta.com/programs-and-services/apply-for-grants/product-development

Industry:

Indigenous, Municipalities, Non-Profit, Tourism

Location:

Alberta

Tags:

ABmunis, Tourism Businesses

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