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AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises │ Agriculture and Agri-Food Canada (AAFC)

September 30, 2030

Value

The maximum Agriculture and Agri-Food Canada (AAFC) non-repayable contribution toward a project under the program will normally be less than $100,000 per project, with a maximum duration of up to 18 months from the contribution agreement effective date. Projects must have a minimum total cost of $20,000, for a minimum AAFC contribution of $14,000.

Description

The AgriMarketing Program offers targeted support tailored to specific sector needs. This includes a combined $75 million in contribution funding over 5 fiscal years (2026-2027 to 2030-2031) to promote market diversification, in addition to support already provided under the Sustainable Canadian Agricultural Partnership (Sustainable CAP).

The Market Diversification for Small and Medium-sized Enterprises (for-profit) program aims to:

  • open new, non-traditional markets and expand export activities to diversify and increase the volume and value of Canadian exports and interprovincial trade
  • prioritize projects that help Canadian agricultural and agri-food sectors (including fish and seafood) diversify beyond traditional markets to support the long-term growth of the sector and to help lessen current and future trade uncertainties
  • target new opportunities in high-growth potential and non-traditional markets to increase and diversify exports and strengthen interprovincial trade

Priority areas include, but are not limited to, those that:

  • respond to specific trade disruptions for highly impacted sectors
  • develop marketing strategies for sectors across the agricultural supply chain, including fish and seafood, to diversify into new markets
  • enhance trade diversification into various high-growth potential and non-traditional markets (such as Africa, the Middle East, and the Indo-Pacific) to further expand global exports and the domestic market (via increased interprovincial trade)
  • reduce the impacts of volatility and unpredictability in the current global trading context

Eligible Applicants

  • You’re one of the following organization types:
    • For-profit: Organizations that exist to make a profit. This may include:
      • partnership
      • corporation (for-profit)
      • co-operative (for-profit)
      • commune (for-profit)
    • Indigenous (First Nation, Inuit, Métis): A First Nation, Inuk (Inuit) or Métis individual or organization. This may include:
      • First Nations, Inuit, or Métis community and/or government
      • First Nations, Inuit, or Métis association
      • First Nations, Inuk or Métis individual
      • First Nations, Inuit or Métis for-profit organization
  • You operate in the agriculture, agri-food and agri-products industry, including the fish and seafood industry
  • You’re directly involved in growing, harvesting, processing, or otherwise transforming or consolidating your products.
  • You have less than 500 full-time equivalent employees
  • You demonstrate how the project targets new opportunities in high-growth potential markets and non-traditional markets to increase and diversify exports and strengthen interprovincial trade
  • You’re a legal entity capable of entering into legally binding agreements

Eligible Expenses

Project costs are eligible as of April 1, 2026.

Eligible costs are project expenses, that fall within the set program cost categories and respect all program limitations. To be considered eligible, costs must:

  • be included in the project application budget
  • be directly related to the activities included in the work plan
  • be reasonable, necessary and essential to achieving project objectives
  • respect all program limitations and fall under the following cost categories:
    • salaries and benefits (would normally not exceed 25% of total project costs)
    • contracted services
    • travel
    • capital assets (eligibility is limited to displays purchased exclusively for trade show and promotional purposes)
    • other direct project costs for project-related deliverables

Deadline Date

Apply from February 13, 2026 until September 30, 2030. The intake period may close sooner if funding has been fully committed or if otherwise announced here.

Contact

Phone Number: Toll-free number: 1-877-246-4682

E-mail Address: aafc.agrimarketingagri-marketing.aac@agr.gc.ca

Website: https://agriculture.canada.ca/en/programs/agrimarketing-market-diversification-small-medium-enterprises

Industry:

Agriculture, Export, Indigenous, Non-Profit

Location:

Alberta, British Colombia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Nunavut, NWT, Ontario, PEI, Quebec, Saskatchewan, Yukon

Tags:

Agri-Food

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